NBAX Galactic Group — Destination Architecture

Why NBAX

Distinctive
destinations.
Lasting value.

Hotel and resort architecture, hospitality interiors and destination masterplanning. Design that connects what guests love with what a development needs to succeed.

Europe · China · Middle East
From early vision to technical delivery.

Marbella Hotel’s beachfront architecture, terraces and landscape
Imagination, grounded.Marbella Hotel / Dubai
Marbella Hotel during construction in February 2024
Concept to construction February 2024
01 / Our differenceFour influences. One integrated practice.

A particular
combination.

NBAX brings expressive design, commercial judgement and technical depth together. Our influences are international. Their value is practical.

01

Distinctive
architectural design

Nicola Beck’s education under Zaha Hadid and Patrik Schumacher in Vienna shaped an approach to form, movement and landscape as connected systems.

A distinctive identity
02

Precise
German design

Design intent is developed through clear information, careful detailing and coordination. Decisions are tested against the requirements of construction and operation.

Clarity in the detail
03

Hotel experience
at every budget

Our experience spans independent hotels and international operators, from three-star properties to five-star resorts. Good design does not have to be expensive to build. We work with your budget, using thoughtful planning, practical details and carefully chosen materials to create quality without unnecessary complexity.

Value at every budget
04

Capacity to deliver
complex projects

Galactic Group’s technical resources connect architecture and interiors with multidisciplinary BIM, construction documentation and complex project delivery.

The capacity to follow through

Questions about fees, budgets or what it is like to work with us?

Read our client FAQs
Design with commercial acumen

The constraints
are part of
the opportunity.

A budget. A difficult site. An operator’s requirements. Good design finds exceptional solutions within these realities.

Tell us what your project needs to solve
01 / Investment

Put the budget where it matters.

Prioritise the spaces and details that shape guest perception. Use repeatable systems and considered specifications to support cost control without losing identity.

02 / Performance

Make the plan work harder.

Connect room mix, circulation, amenities and service routes. Consider guest experience and operating efficiency together, from the earliest layouts.

03 / Longevity

Design beyond opening day.

Balance atmosphere with durability, maintenance and adaptability. Create destinations that can remain desirable and practical throughout their working life.

Your project. The expertise you need.

From the first idea to technical delivery.

Choose an integrated appointment or focused support for your existing team.

Your scope is agreed at the outset. NBAX’s design expertise and Galactic Group’s technical resources bring continuity from early decisions to coordinated delivery.

Experience across international hotel groups and brands

IHGFour SeasonsWestinPullmanSofitelShangri-La

Our portfolio includes projects involving IHG’s Vignette Collection, Crowne Plaza, Four Seasons, Pullman, Sofitel, Westin and Shangri-La.

Nicola Beck, founder of NBAX
The perspective behind the practice

Rooted in the Alps.
Shaped by the world.

Raised in the Austrian Alps, Nicola Beck studied architecture at the University of Applied Arts Vienna in the studio led by Zaha Hadid and Patrik Schumacher.

Her experience across architecture, hospitality interiors, landscape and masterplanning informs NBAX’s integrated approach: creative ambition, an understanding of the business behind a destination, and close attention to how it can be built and operated.

Connect with Nicola
03 / Your next stepA site. A brief. A decision to make.

Let’s find the
potential in
your destination.

Tell us where the project is, what you want to achieve and the decision you need to make next. We can discuss the right design and delivery scope for your stage.

Where are you starting?

Share the location, type of destination and what you hope to achieve. An early brief is enough to start.

Opens your email app with your enquiry addressed to office@nbax.at. Review and send it there.

Before we begin.

Explore all client questions
When is the right time to speak?

At the point where design can help you make a better decision. That might be an early site opportunity, an emerging brief, a concept to develop or a technical delivery challenge.

What should I bring to the first conversation?

The location, intended use, current project stage and your main question. If available, include a site plan, brief, budget parameters or target programme. You do not need a finished brief to start a conversation.

Can you work with an existing concept?

We can discuss design development, interiors, BIM, coordination and documentation around an existing design. The first step is to understand the design intent, available information and responsibilities of the wider project team.